Thursday, December 29, 2011

5 Effective Sales Techniques that Work Every Time

There are tons of different sales techniques out there, and some of them work better than others. Some people try to shove a sale down a customer's throat hoping they will swallow it and sh*t out some money in return. Others speak to people for hours on the phone without ever actually making a sale at the end of the day. These techniques aren't usually effective, but there are some that can work to get you the highest commission checks possible. Here are a few techniques you may want to try the next time you go to make a sale.

1 – Establish Trust

The ultimate key to making a good sale is to get the person on the other end to trust you. Trust goes a long way in sales because it determines how willing someone is to give up his or her money. If you can get the person to feel like he or she can give you money without having to worry about possible problems in the future, you will make a sale every single time. This is hard to do if you are new to the business, but you will get better at it over time. You just need to perfect your charm and figure out a way to get people to truly have confidence in your abilities.

2 – Lead with the Positive

When you start talking about something you want to sell, you need to start by mentioning the positive aspects about the item or service. Think about the things that your potential buyer would most likely want to learn about, and then you can catch his or her interest from the start.

3 – Be Honest

If there is a potential problem with a product you are trying to sell, let someone know about it. That way you keep your sales techniques transparent and you gain the person's trust in the end. For instance, if you are trying to sell a car to someone, you may want to mention problems that some people have had with the gas mileage on the car or the electrical components going out after a certain amount of miles. You need to show people that you want what is best for them. That will lead you to a sale of some sort every time. If you come across wanting to sell something just to get the most money possible, you will turn away buyers in an instant.

4 – Connect with a Buyer

Try to establish a personal connection with someone you are working with before approaching him or her about a purchase. Take an interest in the person's work or residence, or ask about a person's family. The goal in this is to try to create a mini-bond between you and the customer so that he or she feels more comfortable working with you. If you can come across like a friend rather than a salesperson, you will have a much better chance at success.

5 – Avoid Aggression

Buyers can get very reserved very quickly if they feel they are being pushed into a sale. You can't let that happen. If a buyer needs a chance to think something over, give him or her the chance to do so. Do not force that person to make a decision right then. If you give the person your contact information, he or she will ultimately go to you if he or she decides to buy something. If that person decides not to buy, you at least won't waste your energy on a bad lead. You have to be willing to give people some space if you want to do well in this industry.

3 comments:

  1. “Avoid Aggression” – All employees, I believe, must take note of this. It is clear that they are enthusiastic of selling their products immediately, but they must remember to take things easy all the time. Let the customers take their time to think whether to purchase your product or not. Being aggressive annoys customers, and it might be the possible reason for them to abscond so, be easy on them no matter what.

    Leola Highsmith

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  2. Techniques play very important role in selling process. A sales person can increase his business sales by using sales techniques. Thank you for taking this opportunity to talk about techniques.
    communication training Melbourne

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  3. Thanks for sharing nice informational blog. A professional speaker provides best and effective sales techniques, which has helped in sales communication with client.

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