Saturday, January 28, 2012

Have You Thought about Becoming a Marketing Coordinator?

There are many different positions within the marketing world, and every one of them is vital in ensuring that a business is well promoted. One of the first jobs you may go into after getting a marketing degree is that of a marketing coordinator. A marketing coordinator is a person that is in charge of a small project within a marketing campaign. This person works under a project manager to monitor the operations of a small team of people or a small set of tasks. This may not be the most lucrative business career out there, but it is certainly one worth exploring. The marketing coordinator job description below should help you figure out if this is a line of work you want to be in.


What Does a Marketing Coordinator Do?

Marketing coordinator job duties vary by position and by project. One coordinator may be in charge of the schedules for a marketing team, and another may be in charge of a specific ad campaign a company is launching. As a whole, marketing coordinators must work with one another and a project manager to keep a plan running smoothly. This requires a lot of multitasking and time management, but that is the case with any marketing career. Coordinators take over small projects that support a large project. That's the easiest way to look at it.

How Much Money Do Marketing Coordinators Make?

Marketing coordinators don't make a ton of money, but that is because they make up the entry level of the marketing world. Don't expect your salary to buy you a Lamborghini in this career, but you should at least make enough to support your family. Then you can work your way up to the high paying positions later on. Here is a look at how much money you may be able to earn as a marketing coordinator:

Salary by Industry

  • Marketing, Advertising and Media Management: $28,021 - $50,090 per year
  • Manufacturing and Distribution: $30,545 - $55,431 per year
  • Information Technology Services: $29,492 - $55,666 per year
  • Healthcare: $29,472 - $54,107 per year
  • Architectural and Engineering Services: $30,846 - $56,741 per year

Salary by Degree

  • Master of Business Administration: $30,093 - $59,132 per year
  • Bachelor of Science in Business and Marketing: $29,011 - $51,063 per year
  • Bachelor of Business Administration in Business and Marketing: $28,985 - $46,875 per year
  • Bachelor of Arts in Communications: $29,739 - $50,730 per year

Salary by Company Size

  • 1-9: $22,744 - $47,306 per year
  • 10-49: $27,898 - $48,558 per year
  • 50-199: $29,982 - $52,194 per year
  • 200-599: $30,042 - $55,150 per year
  • 600-1999: $30,880 - $56,049 per year
  • 2000-4999: $32,649 - $59,938 per year
  • 5000-19999: $33,112 - $58,909 per year
  • 20000-49999: $32,739 - $57,931 per year
  • 50000+: $32,156 - $77,371 per year

What Does It Take to Become an Marketing Coordinator?

In order to become a marketing coordinator, you will most likely need a degree in marketing, advertising, or business administration. You can go into this field without any formal education, but you will have a hard time getting hired. Ideally, you need to get a bachelor's degree in one of the aforementioned subjects, just so you can have a foundation of training to build on. Then you can work with your employer and project manager to learn more about marketing in the real world. With a little bit of education, you could be a marketing leader in no time.

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