Wednesday, February 8, 2012

The Work of an Internet Marketer

Internet marketing is one of the fastest growing sectors of the marketing world, and it is one that can prove to be highly rewarding in the end. I have worked in a sector of web marketing for several years now, and it has turned into one of the best careers that I have ever had the opportunity to work in. If you are thinking about a new position to explore, you may want to strongly consider a job as an internet marketer. This article is designed to show you what happens in the day to day world of web marketing, just to help you figure out if this is a good career for you. Read on to see if you are cut out for a cyber-career.


Job Duties for Internet Marketing

The job duties of an internet marketer will vary by site, by client, and by audience. Thus it is hard to say what you may have to do if you decide to work in this field. Common job duties for internet marketers include:

  • Consulting with clients about their marketing goals
  • Developing web content for search engine optimization
  • Making effective plans for link building, social networking, and more
  • Managing a team of lower-level marketers and content developers
  • Keeping track of a website's traffic and overall progress
  • Maintaining the marketing plans of a site

If you are familiar with the internet and like the idea of working in SEO, this could certainly be a career for you. You just need a little bit of training to get involved with it.

Salary Levels for Internet Marketing

There really isn't a limit to the amount of money you can make as an internet marketer. I recently had a client of mine offer me a $7,000 per month gig to write full time for him, just because he had the extra money to spend on his websites. If he was willing to pay me $84,000 a year just to write for the darn things, you know he has to be rolling in the dough. Nevertheless, there are times when internet marketers don't make that much money at all. Here is a look at some of the average salary levels internet marketers experience, courtesy of PayScale.com.

Salary by Location

  • California: $49,022 - $158,264 per year
  • Colorado: $48,980 - $94,250 per year
  • Florida: $29,154 - $122,813 per year
  • New York: $39,078 - $164,829 per year
  • Pennsylvania: $45,338 - $135,741 per year
  • Texas: $29,696 - $118,359 per year
  • Washington: $30,201 - $108,269 per year

Salary by Years of Experience

  • Less than 5 years: $24,463 - $74,190 per year
  • 5-9 years: $40,396 - $116,870 per year
  • 10-19 years: $58,466 - $142,213 per year
  • 20 years or more: $49,851 - $147,392 per year

Salary by Company Size

  • 1-9: $35,500 - $72,000 per year
  • 10-49: $30,201 - $126,440 per year
  • 50-199: $34,255 - $119,359 per year
  • 200-599: $42,835 - $124,179 per year
  • 600-1999: $90,017 - $122,084 per year
  • 2000-4999: $69,000 - $119,482 per year
  • 5000+: $69,489 - $142,980 per year

How to Become an Internet Marketer

If you think that internet marketing is your true calling, you could choose to get a marketing degree of some sort in college. This is not a requirement for the job, but it is definitely a plus. From there, you can either work with a company virtually or in the office, depending on what your plans are. You could also come up with your own website ideas and market them accordingly, after doing a little research into how this process works. There are so many options, and any one of them could lead you to a profitable career. You just have to take the time to find the right one for you.

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