Differences between Internet Marketing and Real World Marketing

Internet marketing is becoming an increasingly popular sector of the marketing world. Most companies nowadays are focusing their efforts on internet marketing because that is how most people find out about their business. Web marketing is incredibly affordable, and it opens the doors for global business practices. It is a winning option all the way around. There is a big difference between web marketing and real world marketing, even if they both spawn from the same idea. If you want to use internet marketing for your business or career, you need to understand this difference clearly. Seeing that I work in internet marketing, I may be able to point out the differences from hands-on experience. Here are a few to keep in mind…

How Internet Marketing Works

Internet marketing is a lot different than traditional marketing in terms of how it works. Web marketers not only have to market their sites to users on the web, but they also have to market their sites to search engines. Search engines run off formulas that determine which sites they pull up on the front page of a search option. Web marketers must understand this formula and use it to their advantage when marketing a website. This all happens through a process called search engine optimization.

Search engine optimization at its roots involves using specific keywords in written work online to make it more visible to search engines. For instance, let's assume I run a dating site online. My clients would likely search for "online dating site" when they go to look for a site like mine on the web. If I say something like "Welcome to AwesomeDateThatYouKnowYouWantToMakeOutWith.com, the best online dating site around," I will be more visible than I would be without that phrase on my site. There is a lot more that goes into SEO than just keyword optimization, but that makes up the very basis of the process.

Differences in Costs

The costs of internet marketing are much lower than those of traditional marketing practices. With web marketing, you do not have to worry about expensive print ads or billboards. You may have to pay for pay per click advertising or something along those lines, but you will not have to cover the cost of extensive ad work. Most people love the affordability of online marketing, and that is why this is a vastly growing industry. You can make money from it at almost every step of the way.

Difference in Effectiveness

If done correctly, internet marketing can actually be more effective than traditional marketing. That is because businesses have a chance to "go viral" on the web. That means that they essentially take off without notice, becoming huge hits over night. If you have a tattoo artist career and you want to display your art online, you could gain a lot more attention than you would posting your art locally. That theory applies to just about any business.

With all of this in mind, you need to know that internet marketing does not always work out for people. This is a somewhat flooded market, making it hard for people to gain visibility if they do not know what they are doing. If you happen to know how to make web marketing work for you, you should have a shot at huge success on the web. Otherwise, you may want to dabble in it initially until you devote yourself entirely to the web. You should be able to find a good balance if you try out a few techniques in the future.