Wednesday, March 7, 2012

Getting a Marketing Degree in College

If you really want to work in the field of sales and marketing, you really need to think about getting a formal education. This is something that you should do for any career you go into because it will give you the foundation you need to be successful from the start. Do you have to have a degree to work in marketing? No. Should you have a degree to work in marketing? Absolutely. I'll assume that my persuasion has gotten the best of you and that you now want to learn more about this degree you may be getting yourself into. A little preview can't hurt anything, right? Here is a look at what you can expect during and after your marketing degree.

The Components of a Marketing Degree

Most people choose to get a bachelor's degree in marketing, which takes about four years to complete. You can get this kind of degree online or on a traditional campus, depending on how you like to learn. You will probably spend about four years in school getting your degree, but you will spend more time if you plan on going to grad school. In the end though, you should have all the knowledge you need to be a bona fide marketer in the business world.

Common courses for marketing degrees include:

  • Intro to Marketing
  • Accounting
  • Business Finance
  • Project Management
  • Advertising
  • Human Resources
  • Public Relations
  • Marketing for the World Wide Web

The specific courses you take in your degree may not fall under the same name, but that gives you a good idea of what to expect. Almost all of the course work will be related to business and advertising, as those subjects will remain prevalent throughout your career.



The Aftermath of a Marketing Degree

After you complete your marketing degree program, you will have the chance to work in an array of industries. Most people look for a position in a marketing firm of some sort, but you could also choose to start your own business if you wanted to. That would give you a chance to work with clients one on one and rake in all of the profits that come with that. Wherever you choose to be, you can expect to use the knowledge you gained in college to get you through your career.

Common pay rates for marketing degree graduates include:

By Experience
  • Less than 1 year: $29,218 - $76,819 per year
  • 1-4 years: $31,206 - $71,818 per year
  • 5-9 years: $39,913 - $86,856 per year
  • 10-19 years: $45,192 - $108,847 per year
  • 20 years or more: $49,042 - $130,090 per year

By Industry
  • Financial Services: $40,467 - $106,308 per year
  • Manufacturing and Distribution: $39,372 - $88,035 per year
  • Marketing, Advertising & Media Management: $32,389 - $85,884 per year
  • Information Technology Services: $39,195 - $98,607 per year
  • Publishing: $38,585 - $75,838 per year
  • Retail: $36,065 - $97,193 per year
  • Software Applications: $41,579 - $93,020 per year

If you think that those pay rates are enough to support your family for years to come, you should look into a marketing degree near you. Whether you get your education online or through a local college, you can gain all of the advice you need to be a success. Your future may be a few short classes away.

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