If you own a hair salon or you are trying to market one for a client, you may know how hard it is to draw in new customers for a place like this. After watching countless episodes of Tabatha's Salon Takeover, I have learned some creative techniques that I think any salon could benefit from. No matter where you are or what sort of clients you usually work with – you could benefit from the suggestions below. Here are some creative ways to market a hair salon so you could potentially take your business to the next level.
Bridal Boutiques
If you have any bridal shops in your area, you may want to see if you can partner with them to do their clients' hair for the big day. Most bridal boutiques are willing to work with local salons that they trust, but very few of them actually have a salon that they work with exclusively. You can talk to the men and women that own these boutiques to see if your salon could be the go-to place for weddings in the area. This could lead to a significant source of income for you and your staff because you can charge a lot for updos. You just have to find a place in your area that is willing to give you a chance.
Modeling Agencies
Sometimes you can partner with modeling agencies to do hair for fashion shows and photo shoots. This is something that will most likely take you away from your salon, but it could still help you make money in the end. You don't have to learn how to become a fashion designer to do this. You just have to show the modeling agency that you can do good work. If you happen to provide makeup services, spray tanning, or anything else along those lines, you could be the perfect one-stop-shop for the agency to call upon.
Hair Happy Hour
If you run a salon that caters to lower-income families, you may think about hosting a happy hour a few times a week. This will be a time when you drop the prices on your haircuts to something more affordable. Rather than charging $20 for a haircut, you may charge $10. You only have to do this for a limited time in the day, but it will give you a chance to get in new customers and help people out at the same time. With the way the economy is right now, people will flood in to get a low priced haircut any chance they get.
Sheer-a-Thons
A sheer-a-thon is an all day event where you basically try to fit as many haircuts as you can into a work day. You could do this to try to set a world record, or you could just do it for a fun promotion. Ideally, you need to drop your prices for this like you would for happy hour, but you can limit your cuts to just basic haircuts. If people want dye jobs or anything else, they will have to pay full price. If you make this seem like a real event and not just a ploy to get them through the door, you will have a much better success rate in the end.
The key to marketing a salon is understanding your customers and responding to their needs. If they need a great deal on a haircut, you need to give it to them. If they need a reason to get excited about haircuts, you need to give that to them too. Think about who you are working with and you are sure to be a success.
Bridal Boutiques
If you have any bridal shops in your area, you may want to see if you can partner with them to do their clients' hair for the big day. Most bridal boutiques are willing to work with local salons that they trust, but very few of them actually have a salon that they work with exclusively. You can talk to the men and women that own these boutiques to see if your salon could be the go-to place for weddings in the area. This could lead to a significant source of income for you and your staff because you can charge a lot for updos. You just have to find a place in your area that is willing to give you a chance.
Sometimes you can partner with modeling agencies to do hair for fashion shows and photo shoots. This is something that will most likely take you away from your salon, but it could still help you make money in the end. You don't have to learn how to become a fashion designer to do this. You just have to show the modeling agency that you can do good work. If you happen to provide makeup services, spray tanning, or anything else along those lines, you could be the perfect one-stop-shop for the agency to call upon.
Hair Happy Hour
If you run a salon that caters to lower-income families, you may think about hosting a happy hour a few times a week. This will be a time when you drop the prices on your haircuts to something more affordable. Rather than charging $20 for a haircut, you may charge $10. You only have to do this for a limited time in the day, but it will give you a chance to get in new customers and help people out at the same time. With the way the economy is right now, people will flood in to get a low priced haircut any chance they get.
Sheer-a-Thons
A sheer-a-thon is an all day event where you basically try to fit as many haircuts as you can into a work day. You could do this to try to set a world record, or you could just do it for a fun promotion. Ideally, you need to drop your prices for this like you would for happy hour, but you can limit your cuts to just basic haircuts. If people want dye jobs or anything else, they will have to pay full price. If you make this seem like a real event and not just a ploy to get them through the door, you will have a much better success rate in the end.
The key to marketing a salon is understanding your customers and responding to their needs. If they need a great deal on a haircut, you need to give it to them. If they need a reason to get excited about haircuts, you need to give that to them too. Think about who you are working with and you are sure to be a success.
Ideas are good but I personally feel these ideas are very few :|
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Thanks for the great Marketing strategies i will to use these creative marketing ideas for my business
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